Past Work

Selected Case Studies

Design decisions measured by business outcomes.

Selected digital product and ecommerce engagements showing the challenge we inherited, the work implemented and the post-launch indicators used to measure impact.

04 Selected Projects

SaaS
Ecommerce
Progressive Web Applications
Subscription Platforms

01 / 04

SaaS Platform / Product Experience

Tech Flow SaaS Transformation

Redesigning a legacy analytics platform around faster onboarding, clearer information architecture and a significantly lower-friction first-time user experience.

Reported Post-Launch Outcomes

Conversion Rate

2.4% → 5.8%

+141% increase

Onboarding Time

8m 30s → 2m 15s

73% reduction

Churn Rate

12.0% → 4.5%

7.5 percentage-point reduction

01 / Problem

The Challenge

Tech Flow had reached a scalability bottleneck. The existing signup experience was producing a 65% drop-off rate, while users were experiencing significant cognitive friction during onboarding.

Page delays exceeding four seconds were adding further friction during one of the most important stages of the customer journey.

02 / Response

The Intervention

The frontend was migrated to React.js and the onboarding experience was rebuilt using progressive profiling.

Initial data entry was reduced by approximately 70%, while automated data mapping removed unnecessary steps from the activation journey.

Monthly New User Growth
Post-launch acquisition trend
1.2k 1.8k 3.4k 4.1k 4.5k Jan Feb Mar Apr May

02 / 04

Ecommerce / Shopify Transformation

Luxe Fashion Store

A performance-led ecommerce transformation focused on mobile conversion, shopping speed and a lower-friction purchasing journey.

Reported Post-Launch Outcomes

Conversion Rate

1.2% → 3.8%

More than 3× original conversion

Page Load Speed

4.2s → 0.8s

Approximately 81% faster

Cart Abandonment

75% → 55%

20-point reduction

01 / Problem

The Challenge

Mobile load times were averaging more than four seconds while cart abandonment had reached 75%.

The existing theme architecture was also limiting the retailer's ability to introduce more sophisticated shopping experiences.

02 / Response

The Intervention

A headless Shopify architecture using Hydrogen was introduced to increase frontend performance and flexibility.

Search was upgraded using Algolia and the purchase journey was streamlined to reduce unnecessary friction before checkout.

Monthly Revenue
Post-launch revenue progression
$45k $52k $105k $118k $132k Jan Feb Mar Apr May

03 / 04

Progressive Web Application / Product UX

FitLife Progressive Web App

Reworking a fitness experience around offline functionality, simplified mobile interaction and stronger long-term engagement.

Reported Post-Launch Outcomes

Daily Active Users

150 → 2.5k

Approximately 16.7× growth

Day-30 Retention

10% → 45%

35-point improvement

User Rating

3.2 → 4.8

Based on 500+ reviews

01 / Problem

The Challenge

Workout logging required a reliable internet connection, creating friction in gyms with weak reception.

The existing interaction model was cumbersome and Day-30 retention had fallen to approximately 10%.

02 / Response

The Intervention

The product was rebuilt as a progressive web application with local storage to enable offline use.

A simplified one-thumb interaction model reduced effort during workouts, while streaks and leaderboards introduced stronger engagement loops.

Active User Growth
First five reporting months
150 400 1.2k 1.9k 2.5k Mo 1 Mo 2 Mo 3 Mo 4 Mo 5

04 / 04

Subscription Platform / Customer Experience

GreenEats Subscription Hub

Redesigning a subscription experience around customer flexibility, easier plan management, stronger retention and referral growth.

Reported Post-Launch Outcomes

Subscribers

500 → 3.2k

6.4× subscriber growth

Customer Lifetime Value

$120 → $450

+275% increase

Referral Rate

2% → 18%

9× original rate

01 / Problem

The Challenge

Customers struggled to modify their meal subscriptions, particularly when replacing or swapping meals.

The existing experience did not clearly communicate flexibility and customer lifetime value remained approximately $120.

02 / Response

The Intervention

A new Meal Builder experience introduced drag-and-drop planning and simplified subscription management.

Messaging was repositioned around flexibility and a dedicated referral engine was integrated into the wider customer journey.

Subscriber Growth
Five reporting periods
500 1.2k 2.1k 2.8k 3.2k Q1 Q2 Q3 Q4 Q1 New

Our Approach

Good design should leave evidence.

We look beyond the finished interface. Each engagement connects product decisions with measurable customer and business outcomes — from conversion and retention to speed, adoption and revenue.