Case Study
Tech Flow SaaS Transformation
A strategic overhaul of a legacy analytics platform, optimizing infrastructure for speed and redesigning user flows to maximize enterprise adoption.
The Challenge
Tech Flow faced a scalability bottleneck. Legacy infrastructure resulted in a 65% drop-off rate during signup. Users reported cognitive friction due to non-intuitive UI, and delays exceeding 4 seconds caused high frustration.
The Solution
We migrated the frontend to React.js for sub-second load times. We implemented 'progressive profiling' onboarding, reducing initial data entry by 70%, and integrated automated data mapping.
Performance Metrics
Post-launch analysis
+141% Increase
73% Reduction
Retention Gain
Platform Interface
Luxe Fashion Store
A high-performance Shopify Plus transformation, migrating a legacy store to a headless architecture to optimize mobile conversions and checkout speed.
The Challenge
Luxe Fashion hit a ceiling with their standard theme. Mobile load times averaged over 4 seconds, leading to a 75% cart abandonment rate. Inability to implement custom features was stifling growth.
The Solution
We implemented a **Headless Shopify** solution using Hydrogen. This allowed for sub-second page transitions. We integrated Algolia for search and 1-click checkout options.
Business Impact
Key Performance Indicators
Tripled
Instant Mobile
Revenue Recovered
Store Interface
FitLife Progressive Web App
Developing a fully featured PWA that gamifies the fitness experience, enabling offline tracking and seamless community interaction.
The Challenge
FitLife's previous website required internet access to log workouts, causing friction in gyms with poor reception. Data entry was cumbersome, leading to low retention of just 10% by Day 30.
The Solution
We built a PWA with local storage for offline use and simplified UX to a "One-Thumb Interaction" model. We added gamification like streaks and leaderboards to boost engagement.
User Engagement
Growth Metrics
Explosive Growth
Industry Leading
500+ Reviews
App Interface
GreenEats Subscription Hub
A custom-built subscription builder that simplified complex meal planning, increasing customer lifetime value and reducing churn.
The Challenge
GreenEats faced high churn because subscription management was confusing. Users couldn't easily swap meals. The site failed to communicate flexibility, resulting in a low $120 Lifetime Value.
The Solution
We designed a "Meal Builder" interface with drag-and-drop planning. We revamped messaging to focus on "Flexibility First" and integrated a robust referral engine.
Subscription Metrics
Performance Data
6x Growth
Retention Up
Organic Growth
Website Interface
