FAQs

Web Design

Design, ownership, hosting and website management.

Which platforms can you use to build my website?

We primarily work with Shopify and WordPress. The most suitable platform depends on your business model, ecommerce requirements, functionality and how you plan to manage the website after launch.

Will I own the website after it is completed?

Yes. Once the project is completed and the agreed payment has been made, the website and relevant access are transferred to you. Any third-party subscriptions, premium apps, themes, plugins or external services remain subject to their respective provider terms.

Can I edit the website myself?

Yes. Shopify and WordPress both provide user-friendly administration areas for updating text, images, products, pages and other website content. The exact editing options depend on the website and theme used.

Can the website be hosted on my own hosting account?

Yes. WordPress websites can generally be migrated to a compatible hosting provider of your choice. Shopify websites are hosted through Shopify and require an active Shopify plan.

Meta Ads Management

Facebook and Instagram advertising management.

Does Meta Ads Management include both Facebook and Instagram?

Yes. Meta advertising can reach eligible placements across Facebook and Instagram, including feeds, Stories, Reels and other available placements. The exact placement strategy depends on the campaign objective and available creative.

Is the advertising budget included in the management fee?

No. Your package price covers campaign setup, management and optimization. Advertising spend is separate and is paid directly by you to Meta through your advertising account.

What is included in Meta Ads management?

Depending on your selected package, management can include campaign setup, audience research, ad-copy creation, creative variations, campaign structuring, retargeting, competitor research, ongoing optimization and monthly performance reporting.

Do you guarantee sales or a specific return on ad spend?

No responsible advertising provider can guarantee a specific number of sales or return. Results depend on factors including your offer, website, pricing, audience, competition, advertising budget, creative quality and market demand. Our role is to professionally manage and optimize campaigns based on the available data.

Can you retarget people who have already visited my website?

Yes, where sufficient eligible tracking data is available. Retargeting can reconnect with previous website visitors, social engagers and other eligible warm audiences. Retargeting is included in selected higher-tier packages.

Google Ads Management

Search demand, campaigns, remarketing and optimization.

Which types of Google Ads campaigns can you manage?

Depending on your business, account and selected package, campaigns may include Google Search, Performance Max, Shopping, Display and remarketing. Campaign types are selected according to your objectives rather than automatically using every available format.

Is Google Ads spend included in the package?

No. The package covers professional setup, management and optimization. Your advertising budget is charged separately by Google directly to your Google Ads account.

How do you decide which keywords to target?

Keyword selection considers search intent, relevance, your offer, competition and available campaign data. We also monitor actual search terms and use negative keywords where appropriate to help reduce irrelevant traffic.

Can you run Google Shopping campaigns for my ecommerce store?

Where suitable, yes. Shopping campaigns require an eligible ecommerce website, compliant products, appropriate product data and a properly configured Google Merchant Center account. Additional setup may be required before campaigns can run.

How often are Google Ads campaigns optimized?

Optimization frequency depends on your package and the amount of campaign data available. Reviews can include keywords, search terms, budgets, bids, targeting, ad performance, negative keywords and conversion activity.

Social Media Management

Content creation, scheduling and consistent brand presence.

Which social media platforms can you manage?

Depending on your package and business, content can be managed across platforms such as Facebook, Instagram, LinkedIn, TikTok and X. Platform selection should be based on where your target audience is most relevant.

What type of social media content will you create?

Content can include branded graphics, educational posts, promotional content, product or service highlights, engagement posts, business updates, Stories and short-form videos depending on the selected package.

Do you write the captions and hashtags?

Yes. Relevant packages include professionally written captions, calls to action and appropriate hashtag research as part of the monthly content creation process.

Do you schedule and publish the posts?

Yes. Once required account access and content information are available, approved content can be scheduled and published throughout the month according to the selected service package.

Does social media management include replying to every comment and direct message?

Standard packages focus on content creation, scheduling and publishing. Full community management, including ongoing comment and direct-message responses, is a separate service unless specifically included in your agreed package.

Reels & Short-Form Video

Vertical video content for today's leading social platforms.

Which platforms are the videos created for?

Videos are generally created in a 9:16 vertical format suitable for Instagram Reels, Facebook Reels, TikTok and YouTube Shorts.

Do I need to provide my own video footage?

Not always. Depending on the project, videos can be created from client-supplied footage, product images, website assets, screen recordings, licensed stock media and other suitable visual assets.

Does the package include filming, actors or UGC creators?

No. Standard short-form video packages cover digital production and editing. Original on-location filming, actors, models and UGC creators are not included unless separately arranged.

What is included in the video editing?

Depending on the package, editing can include professional cuts, subtitles or animated captions, transitions, music, sound effects, branding, hooks, calls to action, motion graphics and voiceovers where suitable.

If one video is used on four platforms, does that count as four videos?

No. A finished video represents one unique video deliverable. That same master video may be suitable for publishing across multiple supported platforms.

Email Marketing & Automation

Campaigns, automated journeys, segmentation and retention.

Which email marketing platforms can you work with?

Depending on your business and existing setup, services can be provided using platforms such as Klaviyo, Mailchimp, Brevo, Omnisend or other suitable email marketing platforms.

What is an automated email flow?

An automated flow sends relevant emails when a subscriber or customer performs a particular action or reaches a particular stage of their journey. Common examples include welcome sequences, abandoned-cart reminders, post-purchase emails and win-back campaigns.

Can you manage regular newsletters and promotional campaigns too?

Yes. Depending on your package, monthly management can include newsletters, promotions, announcements, educational campaigns, product campaigns and other customer communications in addition to automated flows.

Are email platform subscription costs included?

No. Your management package covers the agreed marketing and automation services. Any subscription charges from your email marketing platform are paid separately by you directly to that provider.

Can you segment my email subscribers into different audiences?

Yes. Where relevant data is available, subscribers can be organized into segments based on factors such as engagement, purchase activity, customer lifecycle and other useful business criteria. The level of segmentation depends on the selected package.